Color is crucial when choosing paint for walls, home decoration, clothing, and a car. It turns out that the shade to which we often prefer, and our character are closely interconnected with each other. Having studied the relevant information in detail, you can make an indicative psychological portrait of the person. We’ll tell you how to find out the character of a person by his favorite color.
- Color psychology
- In advertising
- In clothes
- What a favorite color says about a person
- Psychological test
- Red
- Orange
- Yellow
- Green
- Blue
- Blue
- Purple
- Pink
- Turquoise
- Burgundy
- Brown
- White
- Gray
- The black
- What color do most people prefer
Color psychology
It has long been known that the color environment has a significant impact on our emotional, and to some extent even physical, state.
In advertising
The symbolism of colors and the associations that are associated with them in the field of marketing are used to manipulate consciousness. Examples:
- Red is the color of expression, excitement, determination. It is actively used for the visual design of promotions, the purpose of which is to attract the attention of customers.
- Green is associated with naturalness, calm, health. Therefore, it can often be found in advertising clinics and pharmacies. In addition, psychologists say: green is able to incline a person to risk and desire to try something new. Not for nothing, after all, tables in gambling establishments are decorated in this color.
- Violet is essential for making creative decisions. Therefore, marketers often use it where you need to focus on the originality and creativity of the product.
to contents ↑In general, the correct use of colors in visual advertising helps to evoke the necessary emotions from the consumer, which will contribute to his loyal attitude to the brand.
In clothes
Choosing what clothes to wear in the morning, we do not even assume that our choice can affect our well-being, as well as the mood and perception of others. For instance:
- Screaming red shades increase the pulse rate and cause a surge of strength. A girl dressed in a red dress always attracts glances. But some perceive this as a tendency to flirt and passion.
- Cold shades of blue-green colors are soothing and look quite neutral.
- Warm soft colors, including beige and light pink, cause a feeling of openness and ease of communication. Suitable for office work or romantic events.
to contents ↑The color palette of the men's wardrobe consists mainly of black, brown, blue shades. In women, as a rule, the gamma is much more diverse.
What a favorite color says about a person
The choice of the most preferred color among the many existing shades has long been explained by fashion trends, culture or simply differences in tastes.
In the XX century, this phenomenon began to be seriously studied by scientists working in the field of psychology and physiology. It turned out that the same shade can both attract and repel different people, depending on the individual and personality characteristics of each of them.
Color preferences can be stable throughout life, and can change. It depends on the person and his current internal state and life experience.
Focusing on the color preferences of a friend, you can learn a little more about his mindset, emotionality, personal experiences and individual character traits.
So, for example, the choice of one of the cold shades characterizes a person as calm and conservative. And warm colors are chosen mainly by cheerful, active and emotional personalities.
We propose to pass a small test with which the determination of a person’s psychotype will not be difficult.
to contents ↑Psychological test
Listen to your feelings, choose your favorite color and correlate the presented data with your own character.
Your color is not necessarily the one you choose when buying new clothes or decorating your apartment. Character determines the shade, looking at which you are inspired and filled with energy.
Red
This color is chosen by very bright personalities. They are active, self-confident, ambitious. Such people cannot stand the routine, strive for a busy life full of bright events and impressions. Supporters of scarlet tones are quick-tempered, passionate, a little selfish. They are distinguished by strong internal energy, as well as the desire for victories and leadership. Qualities that help the “Reds” to succeed - perseverance, willpower, performance.
Orange
Cheerful, energetic, easy-going people choose orange. True fans of this shade radiate positive and give everyone around you a good mood. There are no hopeless situations for them. They are creative natures: optimistic, original, proactive. The color of the orange is typical of extroverts.
Yellow
Yellow is the color of optimists. Features characteristic of his fans are creativity, excellent intuition, a desire to develop and learn something new. These people are decisive, curious and patient. They can make informed decisions, set goals and achieve them. They adapt quickly in unfamiliar surroundings and easily converge with people. They are universally recognized for their openness and generosity. But sometimes they are excessively freedom-loving and irresponsible.
Green
The symbol of nature and freshness is chosen by people with enviable patience and a high level of intelligence. In addition to the mind and erudition, admirers of green are characterized by calm and poise. They subtly feel other people, are very attentive to their problems, at any time they are ready to provide sincere support and sympathy. It is easy to rely on such a person, so he becomes a wonderful spouse, a caring parent, a reliable friend and partner. Among lovers of greenery, introverts and conservatives are most often found, avoiding change and striving for peace. They are self-critical and dependent on the opinions of others.
Blue
The gentle blue tone is loved by kind and friendly people. The traits inherent in such personalities are fidelity, sensuality, sensitivity, romance. They crave public recognition and do not tolerate loneliness. Fans of blue love to travel and constantly discover new horizons. They are distinguished by some carelessness, naivety, infantilism, resentment.
Blue
Most connoisseurs of blue have a well-developed logical thinking, punctuality, rational approach to business. Among them, there are often melancholy. They feel the need for harmony, silence and comfort. They are very conservative in their views, modest, restrained, non-conflict.They urgently need the support and approval of others, but at the same time they are able to take responsibility and have an increased sense of duty. Attending a noisy “blue” party, they will prefer spending time in nature, reading a book in a cozy atmosphere, or enjoying creativity.
This choice in some cases indicates internal anxiety and overwork.
Purple
The color combining the passion of red and the calmness of blue is chosen by people very extraordinary, because they are constantly trying to balance two different aspects of the personality.
A person who chooses purple is characterized by sharp mood swings, inconsistency, unconventional views and beliefs. Such natures expressed a creative principle, they are witty, dreamy, observant. They do not like to make operational decisions, they need to carefully think and weigh everything. Do not suffer defeats and unreasonable criticism. They value freedom and independence.
Pink
Personalities, whose favorite color is pink, are characterized by a calm disposition, softness and dreaminess. They have their own vision of the world, which often does not coincide with reality. They can not always objectively assess their strengths and capabilities. Sometimes they deliberately try to seem fragile and defenseless in order to get more care and attention, but at the same time they themselves do not skimp on tender feelings. Pink shades are liked mainly by young girls and children.
Turquoise
The turquoise tone, from the point of view of psychology, characterizes his admirer as an introvert, drawing life energy and inspiration from the inner world. Often suffers from low self-esteem, lack of emotion and difficulty in making decisions. But it has extraordinary thinking and rich imagination.
Burgundy
In most cases, young people do not like Bordeaux. He is chosen mainly by respectable men and middle-aged women who, by virtue of age, have learned to restrain their emotions, to be more disciplined and self-confident.
Brown
A person who prefers brown is usually principled and serious. Its main qualities are rigor, restraint, perseverance. Such individuals value order, simplicity and comfort. They are economical and excessively thrifty, do not always understand humor, try to keep everything under control. Do not commit rash acts and carefully calculate each step.
The brown color itself symbolizes physical strength, and his lover almost always turns out to be a man.
White
White is a symbol of purity, virtue and freedom. Everyone who is in love with this color is distinguished by self-confidence, a desire for self-realization, increased accuracy and insight. They are distinguished by ideal taste, principled honesty and responsiveness. They generate new ideas all the time. Need constant admiration. Their shortcomings are excessive criticality and finicky.
Gray
Gray is a favorite of smart, reasonable and rational natures. People of this color are intelligent and sociable. They are distinguished by a love of order - in the closet, in thoughts, in feelings. They are prone to intellectual activity, they are able to analyze, which allows them to achieve certain heights in the profession.
The black
A man whose color is black is firm in his intentions, he is active and purposeful. He always brings the matter to the end, striving for power and a high position in society. He is not interested in the opinions of others. It has a complex nature and negatively perceives many life troubles.
What color do most people prefer
According to statistics, the most beloved color in the world is blue, which represents tranquility and serenity. It is chosen by about 40% of people on the planet. Next come green and purple. Moreover, the former is most often chosen by men, and the latter by women. And the most unloved color for residents of most countries is white.
